Caroline Mello

WDevs is a web development company specializing in scalable digital solutions, including web and mobile development, design, and server administration. 

• Collaborated closely with cross-functional development squads to design user-centered web platforms, ensuring alignment between user needs and technical feasibility.

• Led end-to-end UX research initiatives across multiple projects, including usability testing, stakeholder interviews, and heuristic evaluations, directly informing product design decisions.

• Created detailed service blueprints and customer journey maps to uncover pain points and optimize workflows for enterprise clients across diverse sectors.

• Advocated for design maturity across the organization, mentoring junior designers and contributing to the development of internal design systems and process documentation.

• Supported the integration of analytics and UX metrics (SUS, CSAT, NPS) into product cycles, enabling data-informed iteration and measurable user experience improvements.

A major company in the beauty, cosmetics, and industrial sector, with over 10,000 employees.

• Developed migration strategies for sales systems in 2,000+ stores, focusing on process optimization and reducing transition time from 3 months to 21 days.

• Structured discovery processes to identify user needs, resulting in a 91% increase in satisfaction with digital products.

• Conducted co-creation workshops and stakeholder alignment, integrating operational goals (OKRs and KPIs) and ensuring effective transitions and system implementation.

• Designed roadmaps and implementat

B2B fintech focused on digital financial solutions, with approximately 300 employees, managing banking processes for Brazil’s largest financial institutions.

• Structured strategies for launching and evolving financial products, using Agile methodologies, and quantitative metrics (HERT) that reduced time-to-market by 30%.

• Optimized user journeys through detailed flow mapping and identification of pain points, contributing to a 25% increase in product conversion and engagement.

• Promoted Service Design culture through training and workshops, facilitating cross-functional team integration and strengthening internal communication within squads.

• Planned and conducted qualitative and quantitative research, supporting strategic decisions and guiding continuous product improvements.

• Departure due to departmental downsizing.

One of Brazil’s largest logistics companies, working with commodity exports and employing over 8,000 people.

• Structured and optimized logistics processes, focusing on cost reduction and increasing operational efficiency by 74%.

• Developed Service Blueprints and user journey mapping based on interviews and data analysis, identifying opportunities for over 2 million in cost savings in imported product purchases.

• Organized innovation events and sessions aligned with strategic goals, fostering collaboration and continuous improvement.

• Trained teams in Design Thinking and Agile methodologies, promoting a collaborative and integrated approach to solving operational challenges.

• Departure due to departmental downsizing.