Eduardo L

As a Senior Product Design Manager at WDevs, I bring a wealth of experience in leading design teams and overseeing the creation of innovative digital products. I specialize in developing end-to-end product strategies, ensuring that each design solution aligns with business goals and user needs. My responsibilities include:

Product Design Leadership: Leading a cross-functional team of designers, product managers, and developers to ensure seamless product development from concept to delivery.

Design Vision and Strategy: Shaping the overall design direction, focusing on delivering intuitive, user-centric solutions that drive business growth.

Collaborative Team Environment: Cultivating a culture of collaboration and innovation, providing guidance and mentorship to junior designers while managing senior design resources.

Stakeholder Management: Regularly engaging with key stakeholders to align on product visions and manage expectations.

Product Portfolio Management: Overseeing a diverse portfolio of digital products, ensuring that each product meets market needs and delivers exceptional user experiences.

At Digiu Group, I'm responsible for leading the product and design area and the strategy and development of new products. My role involves managing a diverse portfolio of over 20 products, ensuring that each solution delivered is aligned with market needs and offers a superior experience to our customers.

Product Portfolio Strategy: I develop and lead the strategy for the product portfolio, identifying market opportunities and aligning product and design initiatives with business strategic goals. Under my leadership, the company has expanded its product portfolio, resulting in significant market growth.

Product Life Cycle Management: I coordinate all phases of the product life cycle, from research and development to launch, ensuring excellent deliveries and superior quality products.

Innovation: I lead innovation initiatives that incorporate new technologies and methodologies, such as AI/ML, SaaS, Design Thinking, and Product Discovery, to develop products that exceed market expectations.

Team Management: I lead and develop product and design teams, fostering a culture of innovation and continuous growth. Under my leadership, we achieved great improvements in the quality of product launches and innovation.

UX Strategy: I focus on creating products that provide exceptional user experiences, ensuring that the user's voice is central at all stages of the product life cycle.

Market Analysis: I conduct market analysis and benchmarking to identify opportunities and threats, adjusting product strategy accordingly.

Leading the strategy of New Digital Products across LATAM; Product Strategy and Vision Leadership, E2E Ecosystem Digital Products Platform at LATAM and Global levels. Strategy and Vision of Product OKRs to achieve strategic business goals.

Product Roadmap Leadership and Management: I lead and manage the product roadmap, ensuring alignment with strategic goals and business objectives.

Product Backlog Management and Prioritization: I manage and prioritize the product backlog, ensuring that tasks are aligned with the overall product strategy.

Stakeholder Management: I manage stakeholders of various maturities and locations, ensuring effective communication and alignment across all areas.

Cross-functional Team Management: I lead international cross-functional teams, fostering collaboration and communication across diverse groups.

Communication Management: I oversee communication between areas and business with João Bettega Street, 644 Curitiba, Paraná, 81070-000, ensuring smooth operational flow.

UX Vision Strategy: I lead the UX vision strategy to meet business goals, managing E2E UX and consumer journeys while identifying data-driven UX opportunities to drive decisions.

Project Management: I manage project initiatives, timelines, processes, and people, ensuring successful execution and delivery.

Market and Consumer Needs Vision: I provide vision, leadership, and direction for markets and consumer needs, guiding development teams accordingly.

Team Development: I focus on team building, onboardings, 1:1s, and action plans to ensure continuous growth and alignment.

I work on cross-strategic vision, leadership, and management of digital products and innovation programs. I manage and lead multiple teams of product designers, UX/UI designers, product owners, engineers, and software architects (squads/tribes/programs), with over 30 people in the teams.

Strategic Vision Leadership: I work on the strategic vision of the areas of product design and digital products, ensuring alignment with business goals and innovation objectives.

Product Vision and Strategy Management: I manage digital products and lead the product vision and strategy, including setting OKRs and defining roadmaps for product development.

End-to-End Lifecycle Management: I oversee the end-to-end lifecycle of products, from discovery to delivery, ensuring the successful execution of initiatives.

UX/UI Strategic Management: I lead the vision and strategic management of UX/UI, ensuring that user experiences align with business goals and provide exceptional value.

People Management: I manage teams through 1:1s, onboardings, and ongoing development, fostering a collaborative and growth-oriented environment.

Stakeholder Management: I handle stakeholder management, ensuring alignment and effective communication across various parties.

Innovation and Digital Transformation Leadership: I lead international companies on a path of innovation and digital transformation, guiding teams through strategic and technical challenges.

Leadership and management of the area, vision and strategic planning:
Leadership and team management, managing, directing, supporting, and developing area resources. Mapping of area profiles, training of resources, and development of team PDIs.

Expansion of the area and strategic management:
Implementation of best practices in the SPROGroup of UX/UI and Design Thinking, as well as dissemination of culture. Implementation and development of UX and Design Thinking, and its steps in processes involving all business areas (Cross-Area). Management and development of the area's delivery methodology according to SPROGroup's strategic goals and values.

Governance and UX Vision of SPROGroup:
SPROGroup's UX solutions/services portfolio. Area offer plan and new market opportunities. Mapping, creation, structuring, and optimization of processes/workflows in the area. Measurement and indicators of gains in UX/UI projects. (PMI project: 92% project budget savings with UX).

Scheduling and management of UX/UI activities and project controls:
(BRF Project: Increase in operational efficiency with the use of UX controls). Management of project deliveries for the UX/UI team. Leadership, planning, and execution of training/workshops (companies and customers).

Leading the UX and Products team in an innovation and technology project in the cloud (Cloud Platform):
Applying Design Thinking and UX methods to develop a strategic project for a mobile solution to serve the area of Commodity Management.

Leadership and direction of the UX team in the project:
Activity planning and monitoring, mapping and understanding of business needs, definitions, and strategic planning for the solution. User interface prototyping, usability tests, and validations with the BRF users team. Monitoring and direction to development.

Project team leadership:
Implementation of planning and measurement controls for continuous process improvement.

Leading the User Experience front in digital transformation projects:

Applying Design Thinking and UX methods to develop strategic projects for innovative solutions and services.

Application of quantitative and qualitative research:

Analysis and synthesis of data, requirements mapping, and hypothesis validation. Construction of prototypes and mockups.

Quantitative and qualitative tests:

Conducting tests with face-to-face and remote users, surveying metrics, and measuring results.