Mykola M Branding
Embedded Files
KSPP
KSPP
Task
Task
Create a logo for the Kharkiv Society of Psychoanalysis and Psychotherapy.
Solution
Solution
The logo combines the image of a labyrinth, an ancient symbol of the journey to find oneself, with the constructivist architecture of Kharkiv.
My Involvement
My Involvement
Concept & Design
Result
Result
The logo works on several levels of association. People involved in psychotherapy will recognize the labyrinth, symbolizing personal growth. Those familiar with Kharkiv's architecture will identify the rectangular facades, particularly referencing the Derzhprom building—one of the city’s key symbols and a notable example of constructivist architecture.
The logo thus conveys a narrative, which is especially important when displayed alongside unfamiliar logos at conferences or on posters.
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